Entrepreneurial Marketing
With James Weiss, former Senior Manager at Bain & Co. and Founder of JBW Advisory, helping early-stage companies develop their marketing strategies.
- 1 Introduction 3:27
- 2 Tactics vs Strategy 2:37
- 3 The Real Challenges 1:05
- 4 Product Market Fit 5:49
- 5 Driving & Building Awareness 5:43
- 6 Before You Start: Thinking Tactics 2:11
- 7 Virality 4:36
- 8 To Sample or Not to Sample 2:23
- 9 Produce Love: Net Promoter Score 5:49
- 10 Additional Tips 8:38
- 11 Having a Small Budget 4:18
- 12 Important Aspects in B2B Marketing ∞